During the summer of 2004 and upon deciding the fate of their occupational careers or entrepreneurial dreams two young guys developed Van Go Coffee. With several years under their belts owning and operating mobile cafes along with managing Melbourne street cafes Joe and Adrian decided to pool their experience and start the first Melbourne owned and managed mobile café franchise. Within 6 months they had their first Van Go Coffee franchise and were on their way to developing a strong group with excellent coffee knowledge backed by a committed company culture.
Over the years as more franchisees joined the group each mobile café van was improved based on Joe and Adrian’s personal experience of operating a mobile café but also the constant feedback on improvements to the van offered by existing franchisees. It is the open communication encouraged by the directors which made Van Go Coffee different and allowed for future franchisees to benefit by purchasing a more refined mobile café unit. Today the vans have reached a level of operational brilliance making it quicker and easier to pump out sales whilst maximising the profitability of each owner’s investment through the attractive food displays and point of sale offerings.
Van Go Coffee now has franchisees of varying ages with some benefiting from their existing service experience and others driving their business with the skills and techniques they learnt through the training. The franchise training period is full-time and lasts for over 3 weeks which can be extended at the request of the franchisee. It encompasses everything you need to know about the business including van operations, health and hygiene procedures, sales and promotion and of course barista certification. During the later stages of training each franchisee gains valuable knowledge on how to build a clientele of daily customers through watching and experiencing one of the directors go through the process. This process is repeated and finely tuned until the new franchisee has developed the techniques to do it on their own.
